海角社区 | Cultivating 海角社区

CASE STUDY海角社区精品

60 %

Contribution towards total registrations

50 %

Open rate for promotional emailers. More than double the industry rate

55 %

Website traffic from digital marketing

2.4 M+

Digital advertising impressions across channel

WHERE STRATEGY MEETS SCALE

Driving over 50% of registrations for ESCRS iNovation® Day

AUDIENCE海角社区在线观看入口

Ophthalmology experts, innovators, investors, and medtech leaders driving eye care advancements​

OBJECTIVE

Drive awareness, registrations, ROI, engagement and insights for sustained growth​ ​

SERVICES

  • Multi-channel digital advertising
  • Email marketing
  • Social media management
  • KEY STRATEGY

    • Full-funnel digital campaigns across 11 channels and 6 campaigns
    • Persona-based targeting and geographic segmentation​
    • Funnel optimisation and live conversion tracking
    • Broad global outreach with strong engagement from key European and US markets
    • Push notifications and e-calendar submissions for extended delegate and sponsor reach​
    海角社区 | Cultivating 海角社区