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CASE STUDY海角社区精品

30 %

Contribution towards total registrations

40 %

Contribution towards total abstract submissions

40 %

Average emailer open rate

45 %

Website traffic from digital marketing

ONSITE MARKETING MEETS DIGITAL IMPACT

Delivering 30% of registrations YoY and doubling attendance over 4 years for ESCRS

AUDIENCE海角社区在线观看入口

Ophthalmologists, eye surgeons, researchers and industry professionals from Europe and around the world

OBJECTIVE

Boost registrations and abstracts, culminating in impactful onsite live digital posting and boosting to engage attendees

SERVICES

  • Multi-channel digital advertising and messaging
  • 24 e-mailers during event lifecycle
  • Social media posting and boosting for reach
  • Onsite activities and social posting for engagement

    • KEY STRATEGY

    • Persona-targeted ads during abstract and registration phases to drive quality traffic and conversions
    • Segmented and specialised messaging for emailers, achieving exceptionally high open rates
    • Live social content for real-time congress coverage, reaching 1.2M during the event
    • Onsite support with daily emailers, push notifications and sponsor activation
    • Leveraged historical data and segmentation to optimise channels and maximise ROI

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